I can't believe this was written | September 30, 2004 14:50:22 PM

This is a Sizzler press release from July of 2003. Don't ask why I was looking at old Sizzler press releases.

SIZZLER'S NEW AD CAMPAIGN HITS THE STREETS
Sizzler Launches an Advertising Campaign to Breakthrough and Promote a Signature Product

Sherman Oaks, CA - Sizzler USA breaks a new advertising campaign today entitled Intersection, featuring the "Try-It" guy- an intrusive, comedic figure who takes to the streets to intercept unsuspecting people and introduce them to Sizzler's St. Louis BBQ Spare Ribs. In addition to promoting Sizzler's fall-off-the-bone ribs, the "Try-It" guy also promotes a guarantee that consumers will love Sizzler's ribs or their next meal is free.

"The campaign is contemporary and aggressively promotes our signature BBQ ribs," said Susan Hernandez, senior vice president of marketing for Sizzler®. "Rather than waiting for guests to come in and try the new dishes, the 'Try-It' Guy goes out to find them and spread the word."

Sizzler's new advertising campaign was developed and produced by Kovel/Fuller Advertising located in Culver City, CA. Based on the impact of reality television, Kovel/Fuller took Sizzler's ribs to the streets of Vancouver's financial district in the middle of rush hour traffic. The 30-second spot opens with the "Try-It" guy holding a plate full of Sizzler's BBQ ribs, inviting the viewer to tag along as he intercepts people. Whether it's a woman strolling by on the street or a family driving by in a mini van, the "Try-It" guy is persistent and successful in his pursuit to get people to try Sizzler's ribs.

"This campaign is different from anything currently seen in the category and a new approach for Sizzler®," said Lee Kovel, creative director of Kovel/Fuller Advertising. "We're very excited about its potential to breakthrough, get noticed and most importantly, attract guests to Sizzler® restaurants."

The new campaign breaks today in major markets including Los Angeles, San Francisco and Sacramento.

P.S. The Sizzler website manages to condense every ad campaign concept from the 1980s into one splash page.

Wow | September 8, 2004 19:19:04 PM

I used to have a hard time writing songs in anything but G, on guitar I mean. (You haven't heard any of them, I couldn't tell you what key Electrologica is in.) Now suddenly I am writing a lot of music, but it's all in A. And I think the secret to doing so is angst.